SAERTEX strengthens partnerships at the 2023 distributor meeting

Distributors from all over Europe meet to discuss innovations and strategies

Saerbeck, 29.11.2023 - Almost 50 distributors from all over Europe gathered at SAERTEX's headquarters in Saerbeck last week. Employees from SAERTEX's international locations also traveled to the event to discuss new sales strategies and the latest developments in the field of multiaxial fabrics with the distributors.

The agenda for the two days was extremely varied. The participants were given an exclusive insight into SAERTEX's production processes, which enabled them to gain a deeper understanding of the quality and efficiency of manufacturing multiaxial glass and carbon fiber fabrics. Direct discussions with the experts present on site facilitated an intensive exchange, in which knowledge of innovative production technologies was deepened.

The focus was on jointly developing a long-term vision for this sales channel. Goals were discussed in depth, their significance was worked out and joint implementation strategies were developed. These form the basis for the future direction of the company and promise groundbreaking developments. "We want to further expand the partnerships with our distributors and double our turnover via this sales channel in the next three years," says Santiago Perez-Castillo, Sales Manager Europe and North Africa in the Industry division.

The practical workshops were another highlight of the meeting. Here, participants had the opportunity to learn about the new „Magic Flow“ and „Steady Plus“ carbon fabrics for particularly thick fiber composite components and the new SAERfix for self-adhesive fabrics. In the laboratory, participants were able to independently carry out processes such as layup and vacuum infusion. The examination of a wide variety of composite materials provided in-depth insights into the complex world of manufacturing technologies.

A central theme of the meeting was the emphasis on shared responsibility for sustainability and environmental awareness. SAERTEX attaches great importance to developing and implementing sustainable solutions that minimize environmental impact and maximize resource efficiency. Therefore, it was a real highlight to present the new bio-based fabrics made of flax fibers and their applications in boat building to the European distributors.

The intensive days were rounded off with an evening event at the Hafenkäserei in Münster. This networking opportunity enabled the participants to deepen the knowledge and contacts they had made. The atmosphere of the evening helped to strengthen not only professional but also personal connections.

"The distributor meeting was an ideal opportunity to deepen our partnerships and drive the composites industry forward together. The diverse workshops enabled our sales partners to better understand not only the products, but also the vision of SAERTEX," says Daniel Stumpp, Head of Global Marketing at SAERTEX.